Car Guy Simple Podcast
Car Guy Simple is an automotive podcast made by car people, for car people. the goal was to build a podcast built around real conversations, industry insight, and a genuine passion for all things automotive.
As Creative Director, I led the project from concept to execution, overseeing the brand identity while also stepping in across design, artwork, email marketing, and campaign development to bring the vision to life.
Brand Identity
The goal was to create an identity that felt approachable, energetic, and connected to the automotive world.
I began by exploring ways to translate the subject matter into a visual language that could work beyond a traditional logo. The final mark was inspired by a manual transmission shift pattern, incorporating the podcast name into a simple, recognizable symbol.
As Creative director, I oversaw the development of the complete identity and guided my design team in creating a color palette, typography system, and custom pattern to give the brand a distinct visual personality.
The final brand system was built to be flexible across podcast artwork, social content, merchandise, promotional graphics, and other touchpoints while maintaining a consistent and recognizable look.
Email Marketing & Design
Managed and executed email marketing campaigns through HubSpot to promote the podcast and grow its audience. I Built targeted marketing lists of car dealerships and industry professionals, developed and oversaw campaign creative and messaging, and monitored performance to refine outreach.
Campaigns consistently generated 15–20% open rates and approximately 30% click rates, helping grow the podcast's following to 1,000+ followers. The campaign also created a direct business opportunity for the agency, generating an inbound advertising prospect that ultimately became a new pitch client.
This project gave me hands-on experience managing the full email marketing process—from audience segmentation and content development to campaign execution, performance tracking, and using results to support broader goals.
Social Media
Directed the visual strategy and creative development for the podcast’s social media presence, working closely with the social team to create engaging, platform-ready content.
Collaborated on performance metrics and audience insights to understand what was resonating, using those findings to inform future creative and strengthen the overall social strategy.
Podcast Production & Content
Oversaw the podcast’s content and production process from concept through final episode, helping shape scripts, topics, and guest selection to create engaging conversations.
I also stepped in front of the camera for an episode focused on my art direction process and served as the voice behind the podcast’s intro and ad break segments.
This hands-on involvement allowed me to contribute to both the creative direction and the personality of the podcast itself.