CASE STUDY.
CONCEPT:
Dox is a music venue that doesn't have a home. It travels around just like the up-and-coming artists through the underground scene. By having concert goers 'dox the info about the venue, it Gives the thrill of a truly exclusive concert experience.
TARGET AUDIENCE:
Social teens/young adults who enjoy using social media to discover new music artists and share them with their friends.
ESSENCE:
An innovative experience where people find an ever-changing hidden venue where they express their individual style and personality in the underground scene.
VOICE:
Edgy - Disruptive - Exclusive - Mischievous - Out of the ordinary.
BRANDING STYLE / GUIDELINES.
EXPERIENTIAL / WAYFINDING.
app study.
Digital / social.
Merchandise.
