CONCEPT:

Dox is a music venue that doesn't have a home. It travels around just like the up-and-coming artists through the underground scene. By having concert goers 'dox the info about the venue, it Gives the thrill of a truly exclusive concert experience.

TARGET AUDIENCE:

Social teens/young adults who enjoy using social media to discover new music artists and share them with their friends. 

ESSENCE:

An innovative experience where people find an ever-changing hidden venue where they express their individual style and personality in the underground scene. 

VOICE:

Edgy - Disruptive - Exclusive - Mischievous - Out of the ordinary.