CONCEPT:

Livestock farming is an increasingly unsustainable means of food production. Because of this böcek was created to replace conventional protein sources. böcek aims to de-stigmatize the idea of consuming insect protein through education promotion of its many health benefits. 

TARGET AUDIENCE:

Eco-conscious individuals who care about current social issues and live to push the envelope in order to make their stance.

ESSENCE:

An innovative experience where people find an ever-changing hidden venue where they express their individual style and personality in the underground scene. 

VOICE:

eco-conscious - Daring - statement - values - Out of the ordinary.